Emo Coyotes
PROMO & BRAND
〰️
PROMO & BRAND 〰️
In 2020, the band Emo Coyotes approached me to create all the visual elements for their debut release.
Wordmark & Letterform
The logo nods to the emo genre with hand-drawn elements, focusing on sharp terminals and shaky strokes to embody the growl and claw marks of a wild animal.
"Jon is great to work with! He is a solid communicator and always sticks to schedule and budget. In every project Jon has exceeded my expectations creatively, always taking the basic ideas and truly bringing them to life through the artistic medium."
Mike Wickman
Emotional Coyotes
Guided by ghosts
Because their debut EP was a concept album with a clear thematic progression, the band and I decided to use the album’s visual elements to tell a parallel story inspired by the music.
Album Cover
The EP Cover introduces our protagonist- a wild animal domesticated against its will.
Track 1 - You’ll Shoot Your Eye Out
The album opens at a crossroads. Should EC settle for a comfortable life, or risk it all chasing squirrels?
Track 2 - Ghosts
EC bravely took off on the dark path of the unknown, but is haunted by self-doubt and ghosts of the past.
Track 3 - Angels
Though the journey is long and difficult, friendly forces guide EC and offer reassurance.
Track 4 - Laundry
Taking the path less traveled wasn’t easy, but our hero finally found a peaceful balance between freedom and security.
Who doesn’t like a happy ending?
Virtual Band design
Emo Coyotes later expressed interest in a virtual band that could stand in for his producer and himself, in the vein of Gorillaz or Studio Killers. We hope to revisit this fun cast of characters in future releases.
This Spotify banner presented a great opportunity to lean on my storytelling background.
Brand evolution
As the band’s musical style has expanded, so too has their brand. Worried that their name limited their ability to explore new genres, Emo Coyotes has since rebranded to Emotional Coyotes.
The distinct EC letterform has proved very useful for a smooth transition.
To create the above Spotify animation, I built custom 3-D models and leaned on vaporwave conventions to communicate the band’s addition of electronic tools and musical elements.
This creative collaboration is such a rewarding opportunity and I look forward to what we’ll make together in the future.
Check back here or follow Emotional Coyotes on Spotify to see what’s next!