Good Bike Tour
PROMO & BRAND
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PROMO & BRAND 〰️
GOOD BIKE TOUR is a semi-annual cycling meetup in Chicago, IL, aimed at connecting riders with each other and their city.
Every good bike tour is filled with unexpected pitstops and people.
My design strategy for this ongoing collaboration is to use storytelling to tease the exciting possibilities of a community-improvised ride .
Discover YOUR INNER CRYPTID.
Featured across a variety of promotional materials, the Chicago Mothman serves as mascot for Good Bike Tour.
Its glowing red eyes are reminiscent of tail lights in the dark, communicating the sense of discovery central to the collective’s mission.
Logo Design
Promotional Items
For the 2021 season, I began producing “spoke motor” cards to build trust with riders and spread the word about the collective.
You never know what’ll happen on the road, but when you’re with us
it’s all GOOD.
Planning for our Spring 2023 Season is well on the way- we hope to see you on the trail!